Make the "Why You?" impossible to ignore
I help revenue teams find and act on the business context that matters - transforming CRMs and GTM motions into precise, timing-aware engines that accelerate enterprise pipeline velocity.
The High Cost of "Guesswork" GTM.
The Data Graveyard
Your CRM is filled with 20-30% inaccurate data that kills deliverability. Stale contacts force your reps to guess, and without signal detection, your team is always reactive. The data you paid for isn't just sitting unused - it's actively obscuring your view of the market.
The Research Black Hole
Your most expensive talent is doing data entry. AEs spend hours researching basic context on LinkedIn. By the time they find the "Why Now," the window of opportunity has closed and your competitor has already booked the meeting.
The "Hi {{First_Name}}" Trap
SDRs are blasting 10,000 emails hoping for luck. No business context. No timing strategy. Just "spray-and-pray" automation that burns through your Total Addressable Market (TAM) and trains your prospects to mark you as spam. Reply rates: <1%.
The Inbound Decay
Marketing generates expensive leads, but they rot in the CRM for days while reps scramble to figure out who they are. In the enterprise, speed without context is useless. You aren't just losing the lead; you're losing the race to relevance.
The Context-to-Revenue Engine
Detect The Buying Trigger
Stop guessing at intent. I deploy sensors across your market to identify the specific moments that create urgency.
- Financial Events: Funding rounds, M&A activity, & Earnings misses.
- Tech Shifts: New deployments, migrations, & contract expirations.
- Organizational Risk: Executive turnover, hiring surges, & layoffs.
- Compliance: Regulatory deadlines & new certification requirements.
Scale Research
Replace manual Googling with deep, automated synthesis. Analyse hundreds of data points to find the narrative.
- 10-K Analysis: Extracting risk factors & strategic priorities.
- Voice of Customer: Mining executive quotes & earnings call transcripts.
- Pattern Matching: Correlating job postings with tech stack changes.
- Competitive Recon: Monitoring rival pricing & positioning shifts.
Deploy Just-In-Time Context
Intelligence is useless if it sits in a spreadsheet. I push the "Why You" and "Why Now" directly to the frontline.
- Orchestration: Sales, Marketing, and CS align on the same signal narrative.
- Outbound: Triggers launch sequences with verifiable, specific context.
- Inbound: Leads are enriched, scored, routed & contacted in <5 minutes.
How We Build Your Intelligence Engine
Choose the transformation that aligns with your immediate revenue bottleneck.
Signal Intelligence Forensics
Not all accounts and inbound leads are equal. We identify the specific buying criteria and triggers hidden in your market.
What We Deliver
- Contextual signal map of top 10 "Why Now" outbound triggers for your ICP.
- Define "Dream Record" Schema of what a fully enriched, revenue-ready CRM property looks like.
- Inbound Qualification Logic with "Auto-Disqualify" vs. "Fast-Track" criteria.
- Breakdown of 50-100 accounts with active signals.
Select Your Motion
Once the Roadmap is complete, we execute the transformation. Choose the engine that solves your bleeding neck problem.
The Outbound Signal Engine
"For Teams Who Need to Hunt"
We replace "spray-and-pray" with a sniper approach. We build the automated infrastructure that monitors your TAM for signals and launches high-context outreach only when intent is verified.
- Clay workflows for 10-K analysis, hiring, tech shifts.
- 3-5 "Signal Playbooks".
- Training SDRs to interpret intel.
5-10x reply rates. SDRs stop researching and start selling.
The Unified Revenue Architecture
"For Teams Who Want Dominance"
The complete ecosystem. We unify your Outbound and Inbound motions into a single intelligence layer. This is a strategic shift from "we do lead gen" to "we have an intelligence advantage."
- One brain powering both motions.
- Outbound signals trigger Inbound alerts.
- Single "Command Center" for intelligence.
Complete Data Foundation. Intelligence competitors don't have. 3-4x Velocity.
Inbound Conversion Accelerator
"For Teams Who Need to Close"
Speed without context is useless. We build the engine that enriches, scores, and routes inbound leads in <2 minutes—arming your reps with full buying committee intelligence.
- Automated routing <120 seconds.
- Prioritization based on buying signals.
- Automated research briefs to Slack/CRM.
Zero lead waste. Competitors beaten by minutes. 3x faster progression.
The Chief Architect Advisory
Static Systems Die. I Ensure Yours Evolves.
The day we launch your Intelligence Engine, it is the most advanced system in your market. But the market moves. New data sources emerge, competitors shift tactics, and Clay releases new AI capabilities. We ensure your Intelligence Engine creates a widening gap between you and your competition.
Without an Architect, your sophisticated engine will degrade into a fancy contact list within 6 months.
Ready to Transform Your GTM?
The difference between cold outreach and a meeting is context. Let's identify the signals that indicate your buyers are ready.
Audit Motion
We'll review your current outbound/inbound gaps.
Identify Signals
Map your ICP's highest-value buying triggers.
Zero Pressure
If signal-based GTM isn't right, I'll tell you.